We talked yesterday about Innovation Over Tradition, but there is a danger is that in not understanding what the ‘traditions’ here are, and then moving away from anything that doesn’t seem ‘techie’ or ‘new’.
I believe that Social (the mindset before the media) is our default form of communication. Two ears, one mouth. Can’t follow a discussion of more than 10 people really. Some lead, some follow. The conversation changes as each person speaks. It’s fluid, dynamic, guided, adapting.
Then, we package the discussion up, put it on CD, ship it, and we have broadcast. It doesn’t change anymore.
Social is always changing, which is why I believe all innovation comes from social. Social innovation, broadcast duplication.
Your Leading Thoughts
- Do you agree? Can you look at your own history and find agreement with this theory?
- If so, what are the repercussions of this?